Your work runs 9 to 5. So does the market.
Share your goal and how much risk feels right. Effano watches the markets, acts on your strategy, and keeps your money protected.
SEBI-compliant · Funds stay in your demat · Cancel anytime
Works with
Active strategies · 2 running · 1 watching
+₹1,840
P&L Today
100%
Protected
None
Your input
1,400+
Stocks monitored
40+
News sources tracked
64+
Market signals tracked per stock
< 1s
Signal to trade execution
Every broker assumes you're free at 9:15 AM.
You're not. Here's what that costs.
Missed stop-loss
Without Effano
Trade placed before a meeting. Down 9% by the time you check at 6 PM.
With Effano
Your protection fires the moment the trade is placed. No delay, no checking.
Missed entry
Without Effano
Perfect setup at 9:45. Client call at 10:00. The opportunity is gone by 10:12.
With Effano
Effano acts when conditions are right — not when you happen to be free.
WhatsApp tip
Without Effano
Group said buy. You did. They sold. You found out at 6 PM.
With Effano
Effano acts on market data — not Telegram, not a group chat, not a tip.
Your portfolio, monitored while you work.
Professional investors have teams watching markets all day. Effano runs the same monitoring in the background — tracking signals, news, and price moves across your holdings — so nothing slips past you.
- News and market sentiment tracked across 40+ sources in real time
- Price and volume signals monitored across 1,400+ stocks
- Market conditions analysed continuously — bullish, bearish, volatile
- Company financials and fundamentals kept up to date
Latest news
3 of your stocks in the news today
Stock prices
2 stocks nearing your buy range
Market mood
Markets trending up · Good conditions
Company updates
Earnings results due next week
Big investor moves
Large funds buying into Nifty 50
Bought HDFC Bank
+2.3% so farWhy this trade was placed
Protection active
No black box. Every trade has a reason.
Effano never guesses. Every trade it places is backed by a tested strategy, confirmed by current market conditions, and protected by pre-set risk rules. You can always see exactly what happened and why.
- Clear summary of every trade — in plain language
- Every position protected before it opens
- No surprises — your risk limits are set by you, upheld by us
- Full audit trail available whenever you want it
Build confidence before risking a rupee.
Start with a virtual portfolio. Watch Effano work. See the trades, the reasoning, the results — with zero real capital at risk. When you trust what you see, connect your broker and go live.
- Practice with ₹0 at risk — real stocks, real prices, no real money
- Strategies tested on live market data, not historical simulations
- See your full track record before putting in a single rupee
- Ready to go live? Just connect your broker — no setup needed
Virtual portfolio
Effano runs strategies on simulated capital. You see every trade, every result.
Track record builds
Weeks of real market conditions, simulated trades. Your confidence grows.
Go live when ready
Connect your demat account. Same strategies, now with real capital.
How it works
Takes 5 minutes to set up. Then nothing.
You set the direction
Tell us your goal, how much to invest, and how much risk feels comfortable. You decide the strategy — Effano executes it.
Effano executes. You work.
When the right moment comes, Effano acts on your strategy — placing orders and managing risk on your behalf.
Review, adjust, or leave it.
See what traded and why. Tweak your strategy, change your risk, or let it keep running — it's your call.
The only time Effano needs you is when you want to change your goal.
Effano vs your broker
Your money never leaves your demat
We only get execution access. You keep full custody.
SEBI-compliant
Every action logged, traceable, and auditable.
No hidden charges
Every rupee broken down, per trade.
Cancel anytime
No lock-ins. Stop whenever you like.
Built by people who've scaled what they build.
Effano is co-founded by leaders from CRED and Nextdoor.
CRED
India · Fintech · Multi-billion dollar
Nextdoor
United States · NYSE listed